B Corp Explained:
Picture this – you're carving through the corporate landscape, and suddenly, you stumble upon something different, something that catches your eye… enter the B Corp – it's not your usual suit-and-tie gig. It's a game-changer in the business world. It indicates a for-profit company that’s committed to social and environmental impact, and not just their bottom-line. It's all about balancing the hustle with a higher purpose.
The core idea is to redefine success in business. B Corps meet high standards of verified social and environmental performance, public transparency, and legal accountability. It's about being a force for good, while thriving… the kind of move that resonates with conscious consumers.
It's not easy!
SENDY underwent this rigorous certification process. We were assessed on our environmental impact, how we treat our employees, and our overall contribution to the community and were granted the coveted B Corp title.
SENDY is about a triple-bottom-line approach – people, planet, and profit, in that order. We respect the environment and our community, and we intend to continue leaving each better off.
So, whether you're in the backcountry or navigating the business world, a B Corp is a trailblazer, a company committed to making a positive difference in the world. It's a mindset, a commitment to ride the line that's not just challenging but also meaningful.
Stay conscious!
See: https://usca.bcorporation.net
